The story
Nobody needed more leads. They needed someone to answer.
Dahun is Yoruba for to answer.
I didn't start here. I started buying phone calls for home service businesses — Google Ads, Business Profiles, local search. I got good at making the phone ring.
Then I'd look at the call logs. A dozen calls in a week, and about half of them answered. The rest cost real money to generate and returned nothing — because the owner was in a truck, in a customer's backyard, hands full.
Nobody needed more leads. They needed someone to answer.